AI Insights · Timothy · January 2023
Top 5 Consumer Finance Apps on iOS in Uruguay: Q4 2022
Explore the performance of the top 5 consumer finance apps on iOS in Uruguay for Q4 2022, highlighting trends in downloads, revenue, and active users.
In Q4 2022, the top 5 consumer finance apps on iOS in Uruguay showed varied performance across downloads, revenue, and active users. Here’s a detailed look at each app’s metrics.
App eBROU, published by BROU, saw a consistent increase in weekly downloads throughout the quarter. Starting from 900 downloads in the last week of September, the app reached a peak of approximately 1.8K in the final week of December.
Itaú UY from Banco Itaú Uruguay S.A. experienced a relatively stable download trend. Weekly downloads fluctuated slightly but maintained an average around 700 to 800, ending the quarter with 782 downloads in the last week of December.
OCA, developed by OCA S.A., showed a steady download pattern with minor variations. Weekly downloads hovered around 550 to 650, closing the quarter with 646 downloads in the final week.
Movil Plus by Banco Santander Uruguay exhibited a slight upward trend in weekly downloads. Starting with 550 downloads at the end of September, the app saw a gradual increase, peaking at 795 downloads in mid-December before settling at 633 downloads in the last week.
Splitwise, published by Splitwise, Inc., demonstrated a notable rise in both downloads and active users. Weekly downloads grew from 349 at the beginning of the quarter to 788 by the end of December. Active users also increased steadily, rising from 1.4K to 2.1K over the same period. Revenue for Splitwise varied, peaking at $128 in the first week of December.
All data comes from Sensor Tower, where more in-depth insights can be found.
